Sans Normal Porej 10 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv, 'Dexa Pro' by Artegra, 'Hanley Pro' by District 62 Studio, 'FF DIN Arabic' and 'FF DIN Paneuropean' by FontFont, 'MVB Embarcadero' by MVB, and 'DINosaur Sharp' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, casual, approachable, high impact, approachability, display clarity, modern casual, rounded, soft, compact, high-contrast counters, heavy terminals.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes are consistently thick with softly blunted terminals, and many joins are gently squared off, giving forms a sturdy, blocky silhouette. Counters are relatively small and the apertures tend to be tight, which boosts density and punch at display sizes. The lowercase shows simple, single-storey constructions (notably a, g) with short ascenders/descenders and a sturdy, utilitarian rhythm; numerals are bold and simplified with broad curves and clear figure shapes.
Well-suited to headlines, posters, and bold branding where a friendly, chunky voice is desirable. It should also work well for packaging, labels, and signage that needs strong contrast against backgrounds. In long passages or at small sizes, the tight counters may feel dense, so it’s best used for short blocks of text or large-scale typography.
The overall tone is warm and informal, mixing a bold, confident presence with soft edges that keep it approachable. It reads as contemporary and slightly playful rather than technical or corporate, lending a friendly voice to short statements and attention-getting headlines.
The design appears intended to deliver maximum impact with an inviting, rounded personality—prioritizing strong silhouettes, even texture, and uncomplicated letterforms for quick recognition. It aims to balance bold display presence with a casual, approachable tone.
Round letters like O/C/G and the bowls of b/p/d feel generously inflated, while diagonals (V/W/X/Y) are thick and stable, helping maintain even color across mixed text. The heavy weight and tight internal spaces suggest better performance at larger sizes where counters can open up visually.