Sans Normal Ludev 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Plata' by 4RM Font, 'FF Good' by FontFont, 'Performa' by Resistenza, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, upbeat, contemporary, friendly, impact, motion, approachability, display clarity, rounded, oblique, chunky, soft corners, compact counters.
A heavy, oblique sans with rounded construction and a compact, tightly packed interior space. Strokes are monolinear and dense, with smooth curves and softened joins that keep the texture cohesive despite the weight. Proportions read broadly set, and the slant is consistent across caps, lowercase, and figures, giving lines of text a strong forward motion. Counters are relatively small (notably in a/e/o/8), and terminals are generally blunt and rounded, producing a solid, poster-ready silhouette.
Best suited to large-scale applications where impact and motion are desired, such as headlines, posters, and bold branding systems. It can also work well on packaging and promotional graphics where a friendly but forceful voice is needed, especially in short bursts of text.
The overall tone is energetic and punchy, with a sporty, headline-driven attitude. Its rounded shapes keep it approachable rather than aggressive, while the oblique stance adds urgency and momentum.
The design appears intended to deliver maximum visual presence with a smooth, rounded finish and a consistent oblique rhythm. It prioritizes punch and legibility at display sizes while maintaining a cohesive, contemporary texture across letters and numbers.
The lowercase shows simple, modern forms (single-storey a and g) that reinforce an informal, contemporary feel. Numerals are bold and blocky with rounded bowls, maintaining strong color and consistency in mixed alphanumeric settings.