Sans Normal Osdeh 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, display impact, approachability, clarity, contemporary branding, rounded, blocky, compact, clean, geometric.
A heavy, rounded sans with broad proportions and sturdy, uniform strokes. Curves are smooth and generous, with softened corners that keep the forms friendly despite the strong weight. Counters are fairly open for the weight, and terminals are clean and straightforward. The lowercase shows a single-storey “a” and “g,” a short-shouldered “r,” and a simple, high-crossbar “t,” reinforcing a contemporary, no-nonsense construction. Numerals are similarly robust and legible, with large interior spaces where possible.
Well-suited to headlines, short blocks of copy, and branding where a strong, friendly voice is needed. It should perform especially well in logos, packaging, signage, and digital UI moments like banners or cards where clarity and presence matter more than long-form reading.
The overall tone is bold and approachable, projecting confidence without feeling aggressive. Its rounded geometry reads contemporary and casual, with an energetic, headline-forward presence that feels at home in consumer-facing design.
The design appears intended as a contemporary display workhorse: a bold, rounded sans built for immediate impact, high legibility, and a warm, accessible personality across marketing and interface contexts.
The letterforms balance circular bowls with straight-sided structure (notably in B/D/P/R), creating a stable rhythm in text. Spacing appears calibrated for display impact, with shapes that hold together well in tight settings and remain clear at larger sizes.