Sans Superellipse Higul 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Noteworthy' by Gerald Gallo, 'Device' by Hanken Design Co., and 'Heavy Boxing' by Vozzy (names referenced only for comparison).
Keywords: headlines, posters, logos, branding, packaging, techno, industrial, retro, sporty, futuristic, impact, modernity, geometric system, brand presence, display clarity, rounded, squareish, modular, chunky, compact.
A heavy, geometric sans built from rounded-rectangle (superellipse) forms and blunt terminals. Corners are consistently softened, while strokes stay largely uniform, producing a dense, blocky silhouette. Counters are rectangular and vertically oriented, and joins tend to be simple and structural, giving letters a modular, engineered feel. The lowercase shows a tall x-height and compact apertures, with a single-storey “a” and “g” that reinforce the simplified construction. Figures match the alphabet’s mass and geometry, reading as sturdy, squared forms with rounded edges.
Best suited to headlines, posters, and branding where a bold, compact voice is desired. It can work well for logos, product names, packaging, and signage that benefit from a sturdy, geometric look. In longer text, it performs better in short bursts (taglines, UI labels, callouts) rather than extended reading.
The overall tone feels techno and industrial, with a distinctly retro-futuristic flavor reminiscent of arcade graphics, sci‑fi interfaces, and athletic branding. Its weight and squarish curves communicate strength and efficiency, while the rounded corners keep it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a clean, geometric system: rounded-square curves, uniform stroke weight, and simplified letter construction aimed at strong recognition and a contemporary tech aesthetic.
Because many shapes are built from similar rounded blocks, the texture is very even and the word shapes become strongly rectangular. The design favors solid presence over delicate detail, making it most comfortable at display sizes where its tight counters and compact openings can breathe.