Sans Superellipse Higov 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Morgan Poster' by Feliciano, 'Noteworthy' by Gerald Gallo, 'Mercurial' by Grype, 'Kanal' by Identikal Collection, 'Goodland' by Swell Type, and 'Kanal' by T-26 (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, industrial, retro, techy, assertive, utilitarian, compact impact, industrial display, modular geometry, signage clarity, squared, rounded corners, compact, blocky, stencil-like counters.
This typeface is built from compact, rounded-rectangle forms with a consistently heavy stroke and minimal contrast. Corners and terminals are softened into superellipse-like curves, while bowls and counters stay rectangular and tightly enclosed, creating a dense, high-ink texture. Many joins favor straight segments over curves, giving letters a constructed, modular feel; apertures are generally small and the interior spaces read as vertical slots in several glyphs. The overall rhythm is tight and punchy, with simplified, geometric digit forms that echo the squared, softened architecture of the letters.
Best suited for headlines, posters, and branding where a compact, heavy, geometric look is an advantage. It also fits packaging, labels, and signage that benefit from a sturdy, engineered aesthetic. In running text, it will be more effective at larger sizes or with generous tracking to offset the tight counters.
The tone is bold and mechanical, with a distinctly retro-industrial flavor that suggests machinery, labeling, and engineered systems. Its squared geometry and narrow internal openings project strength and efficiency rather than softness or elegance. The feel is energetic and slightly futuristic, suited to designs that want a compressed, high-impact voice.
The design appears intended to deliver maximum impact in a compact footprint, using rounded-rect geometry to create a distinctive, engineered display voice. It prioritizes strong silhouette and consistent texture, aiming for a modern-retro industrial character that remains clean and readable at display sizes.
Distinctive superellipse rounding keeps the forms friendly at the edges, but the tight counters and rectangular bowls maintain a hard-working, sign-paint and stamped-letter impression. The sample text shows strong word shape and consistent color in larger sizes, while the dense interior spaces imply it will look best when given enough size or spacing to breathe.