Sans Normal Addiy 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype, '35-FTR' by ILOTT-TYPE, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, 'Artific' by Power Type, 'Silver Archer' by SilverStag, 'TT Norms Pro' by TypeType, and 'EXPATRIATE' by UICreative (names referenced only for comparison).
Keywords: branding, headlines, editorial, ui labels, packaging, modern, dynamic, clean, friendly, efficient, emphasis, modernization, approachability, readability, motion, oblique, rounded, open apertures, humanist, smooth curves.
This is an italic sans with smooth, rounded construction and a consistent, even stroke color. The letters lean forward with a steady, moderate slant, and many terminals are softly finished rather than sharply cut, giving the forms a gentle, contemporary feel. Counters are generally open and the curves are well regularized, while diagonals (as in V/W/X/Y) stay crisp and decisive. The lowercase shows single-storey forms where expected (notably a and g), with compact joins and a straightforward, legible rhythm.
It works well for branding and marketing where an italic voice is needed without becoming cursive or decorative. The clear silhouettes and open shapes also suit UI labels, product packaging, and editorial callouts, especially when you want emphasis and momentum while keeping a clean sans tone.
The overall tone is modern and energetic, with an intentional sense of motion from the italic angle. Its rounded shapes keep it approachable and friendly, avoiding a technical or austere feel. The result reads as clean and efficient while still feeling warm enough for brand-forward use.
The design appears aimed at providing a versatile italic sans that conveys speed and emphasis while remaining highly legible. Its rounded, regularized geometry suggests an intention to feel contemporary and approachable, suitable for both display settings and everyday typographic accents.
Capitals appear relatively wide and stable for an italic, which helps maintain clarity in headings and short labels. Numerals follow the same oblique logic and stay simple and readable, with minimal ornamentation and an emphasis on clear silhouettes.