Sans Normal Perud 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, playful, friendly, punchy, retro, chunky, impact, approachability, retro display, attention-grabbing, rounded, soft corners, compact counters, high impact, stout.
A heavy, rounded sans with broad, squat proportions and softly blunted terminals. Strokes are uniform and dense, with compact counters and generous curves that give letters a molded, bubble-like silhouette. The uppercase is blocky and stable, while the lowercase maintains the same weight and roundness with single-storey forms and simple, geometric construction. Numerals are similarly stout and rounded, emphasizing solid shapes over fine detail.
Best suited to headlines and short bursts of text where weight and presence are the priority—posters, packaging, storefront graphics, and brand lockups. It can work for brief UI labels or badges when a friendly, attention-grabbing tone is desired, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is upbeat and approachable, with a bold, toy-like friendliness that reads as confident rather than formal. Its chunky rhythm and rounded geometry suggest a retro display sensibility—loud, welcoming, and slightly whimsical.
Designed to deliver maximum impact with a friendly, rounded voice, prioritizing bold silhouettes and simple geometric forms for immediate readability and character. The consistent weight and softened geometry point to display-first use in branding and promotional typography.
Tight interior spaces and thick joins create strong mass and strong word shapes, especially in larger sizes. The font’s broad proportions and softened corners help it feel less aggressive than a square grotesk, while still delivering high visual impact.