Sans Normal Lomoh 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Gravita' by TipoType, and 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, friendly, retro, impact, motion, display, modern branding, approachability, oblique, rounded, compact, chunky, soft corners.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal contrast, giving letters a dense, graphic presence. Counters are relatively tight (notably in O, e, a, and 8), while openings and joins are simplified for a clean, modern silhouette. The slant is steady and forward-leaning, and terminals are mostly blunt or softly squared, producing a sturdy, uniform rhythm across caps, lowercase, and figures.
Best suited to short, high-impact text such as headlines, posters, storefront graphics, and brand marks where its dense weight and slanted energy can carry the message. It also fits packaging, promotional materials, and sports-related identities, especially when paired with a more neutral text face for body copy.
The overall tone is assertive and kinetic, with a forward drive that reads as sporty and promotional. Its rounded construction keeps it approachable and upbeat, while the heavy color adds confidence and impact. The effect feels slightly retro in the way it echoes bold sign lettering and athletic branding.
This design appears intended to deliver maximum visual punch with a friendly, rounded sans voice, using a consistent oblique slant to add motion and urgency. The simplified geometry and thick strokes prioritize instant recognition and strong typographic color in display contexts.
Digits are large and sturdy, with especially strong presence in 0, 8, and 9, and the oblique angle is consistent across the set. Uppercase forms stay simple and geometric, while lowercase maintains clear, single-storey shapes (such as a and g) that reinforce an informal, contemporary feel. At smaller sizes the tight counters may fill in, so it performs best when given adequate size and spacing.