Slab Square Sala 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Majora' and 'Majora Pro' by Latinotype, 'Weekly' by Los Andes, 'Egyptian Slate' by Monotype, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, retro, editorial, sturdy, impact, stability, print tone, strong branding, headline clarity, blocky, bracketed, heavy serifs, compact counters, square joints.
A sturdy slab-serif with heavy, square-shouldered forms and minimal stroke modulation. The serifs are broad and strongly integrated into the stems, producing a blocky silhouette with crisp, flat terminals and mostly squared joins. Bowls and counters are relatively compact, with generous weight throughout that keeps interior spaces tight but consistent. The overall rhythm is steady and horizontal, with wide uppercase proportions and firmly anchored verticals that read as dense and stable in both display and text settings.
Well suited to headlines, posters, and brand marks that need strong impact and clear structure. It also works for packaging and signage where bold word shapes and sturdy serifs help maintain presence at distance or against busy backgrounds. For longer text, it performs best at moderate sizes with ample leading to avoid an overly heavy page color.
The font conveys a confident, workmanlike tone with a hint of vintage print and poster heritage. Its strong slabs and compact counters give it an authoritative, no-nonsense voice that feels suited to robust branding and editorial emphasis rather than delicate or airy typography.
The design appears intended to deliver a solid slab-serif voice with high visual authority and dependable legibility, emphasizing strong horizontal serifs and compact, durable construction. It prioritizes impact and recognizability over finesse, aiming for a classic, print-forward feel that holds up in demanding display applications.
Letterforms show a consistent, engineered geometry: squared-off details, strong baseline presence, and clearly differentiated shapes in the figures and lowercase. In longer lines, the weight creates a dark color on the page, making spacing and line height important for comfortable reading at smaller sizes.