Sans Normal Mivi 12 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co. and 'PODIUM Sharp' and 'PODIUM Soft' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, punchy, playful, industrial, high impact, brand presence, approachable strength, retro display, rugged clarity, blocky, rounded, compact, soft corners.
A heavy, block-built sans with wide proportions and large, rounded counters that keep the forms open despite the dense weight. Strokes feel broadly uniform with subtly softened corners, giving an airbrushed, molded look rather than sharp geometry. Many joins and terminals are cut with shallow angles or stepped flats, producing a chunky, engineered silhouette across letters and figures. Curves are generously rounded (notably in C, G, O, S, and 0), while diagonals in A, V, W, X, Y, and Z are thick and stable, emphasizing a compact, muscular rhythm.
Best suited for display typography where maximum presence is desired: headlines, posters, and bold campaign messaging. The wide, chunky forms also fit sports branding, product packaging, and logo wordmarks that benefit from a strong, friendly industrial tone. For extended reading or small UI text, it will be most effective when used sparingly as an accent style.
The overall tone is loud and confident, with a playful toughness that reads as sporty and slightly retro. Its chunky rounding and squared-off detailing create a friendly, arcade-like energy while still feeling assertive and mechanical. The font projects impact and immediacy, suited to attention-grabbing statements rather than subtlety.
The design appears intended to deliver high-impact display letterforms that remain approachable through rounded shapes and open counters. Its stepped, engineered cuts and thick diagonals suggest a focus on rugged clarity and a distinctive, memorable silhouette for branding and promotional work.
Lowercase forms appear deliberately simple and sturdy, with short ascenders/descenders and generous interior space for the weight. Numerals are similarly robust, with rounded bowls and flattened details that maintain a cohesive, set-like feel. In text, the heavy mass and wide stance create strong word shapes but can reduce whitespace between letters at smaller sizes, favoring larger display settings.