Sans Normal Logum 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'MVB Embarcadero' by MVB, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promos, sporty, energetic, punchy, modern, confident, impact, motion, emphasis, display, branding, oblique, rounded, geometric, compact, heavy.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Counters are tight and the overall texture is dense, with compact apertures and sturdy joins that keep forms solid at display sizes. The uppercase feels broad-shouldered and slightly compressed by the slant, while the lowercase is built with a tall x-height and short extenders, producing a strong, continuous rhythm. Terminals are clean and mostly blunt, and numerals follow the same robust, streamlined logic for consistent color across mixed text.
Best suited to headlines, large callouts, and branding where a strong, energetic presence is needed. It performs well in sports and lifestyle graphics, promotional layouts, and bold packaging or label work where dense typographic color and a sense of motion are desirable.
The font reads as assertive and fast, with a forward-leaning stance that suggests motion and urgency. Its thick, rounded shapes add a friendly edge to an otherwise intense, impactful voice, making it feel contemporary and performance-oriented.
The design appears intended to deliver maximum impact with a contemporary, rounded sans structure and a strong oblique posture, combining clarity with a dynamic, high-energy feel.
The italic angle is pronounced enough to create a clear sense of direction without becoming cursive. Round letters like O/C/G remain smooth and controlled, while diagonals (A/V/W/X) and the angled strokes in K/R add a sharp, athletic snap that balances the softness of the curves.