Sans Normal Okmob 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'HD Anomie' by HyperDeluxe and 'Biotic' and 'Neometric' by TypeUnion (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, contemporary branding, display emphasis, friendly utility, geometric, rounded, sturdy, open counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with straight, sturdy stems. Stroke weight is consistent with minimal modulation, and terminals are generally blunt, giving the forms a solid, contemporary blockiness. Counters are open and generously sized for the weight, with circular/elliptical bowls and clear joins that keep shapes stable at large sizes. The lowercase shows a tall x-height and compact ascenders/descenders relative to the body, helping create dense, even text color in setting.
Well suited to headlines, brand marks, packaging, and poster typography where a strong, contemporary voice is needed. The wide, rounded forms also work effectively for signage and UI moments that require high visibility, such as hero banners, navigation labels, or feature callouts.
The overall tone is modern and friendly, with a confident, no-nonsense presence. Its rounded geometry feels approachable and contemporary, while the heavy weight adds emphasis and immediacy suited to attention-getting messages.
This design appears intended as a contemporary geometric workhorse with an emphasis on impact and clarity. The combination of wide set, tall x-height, and sturdy stroke weight suggests a focus on bold communication in modern branding and display contexts.
The figures and capitals share the same wide, geometric construction, producing a strong, uniform rhythm. In paragraph-like samples the texture is bold and compact, with clear silhouettes that favor headlines and short blocks of copy over long-form reading.