Sans Normal Verow 15 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, editorial, branding, packaging, posters, clean, modern, friendly, dynamic, informal, emphasis, readability, modernity, approachability, motion, humanist, oblique, rounded, soft terminals, open apertures.
A smooth oblique sans with rounded, gently tapered terminals and a consistent, low-contrast stroke. Curves are built from clean ellipses with open apertures (notably in c/e/s), while diagonals in letters like v/w/x/y bring a crisp, forward-leaning rhythm. Counters stay generous and shapes avoid sharp corners, giving the alphabet an even, flowing texture in text. Numerals follow the same slanted, rounded construction with simple, readable forms.
This style works well for interface labels, product copy, and editorial settings where a clean sans italic is needed for emphasis or voice. It also suits branding and packaging that benefit from a modern, personable feel, and can scale up to headlines where the slant adds momentum.
The overall tone feels approachable and contemporary, with an energetic slant that suggests motion without becoming aggressive. Its soft endings and open shapes read as friendly and conversational, fitting designs that want a light, everyday ease rather than strict formality.
The design appears intended as a versatile italic sans that delivers clear readability while adding a sense of speed and friendliness. It prioritizes smooth curves, open counters, and a steady rhythm to stay legible in paragraphs while still feeling expressive.
The italic angle is prominent and consistent across capitals, lowercase, and figures, creating strong directional emphasis. Letterforms lean toward humanist proportions, balancing geometric smoothness with slightly varied widths for a natural reading cadence.