Sans Normal Utmir 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, advertising, posters, ui text, friendly, casual, playful, approachable, lively, add motion, friendly tone, everyday readability, modern casual, rounded, slanted, soft terminals, open counters, humanist.
This typeface is a slanted sans with softly rounded forms and smooth, low-contrast strokes. Curves dominate the construction, with open counters and generous apertures that keep letters clear even as the overall rhythm leans forward. Terminals are mostly blunt and softened rather than sharply cut, and joins feel subtly humanist rather than rigidly geometric. The fit and spacing read as even and readable, with a consistent stroke texture across capitals, lowercase, and numerals.
It works well for brand identities, packaging, and promotional design where a warm, lively italic voice is desirable. The open shapes and steady stroke color also make it suitable for short-to-medium UI strings, captions, and headlines where readability and friendliness are both priorities.
The forward slant and rounded drawing give it an energetic, friendly voice. It feels informal and personable, balancing a sporty momentum with a soft, approachable demeanor suitable for conversational messaging.
The design appears intended to provide an easygoing italic sans that remains legible while adding motion and warmth. It prioritizes smooth curves, open interiors, and a consistent rhythm to create a personable style that stands out without becoming overly decorative.
Capitals maintain simple, clean silhouettes while the lowercase introduces more personality through rounded bowls and flowing diagonals. Numerals follow the same softened, italicized momentum, keeping the overall texture cohesive in running text.