Sans Normal Lakos 2 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Lemon Milk Pro' by Marsnev, 'Gilroy' by Radomir Tinkov, 'Infoma' by Stawix, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, playful, dynamic, friendly, impact, motion, approachability, display clarity, modern branding, slanted, rounded, chunky, soft corners, compact.
A heavy, slanted sans with rounded bowls and softened corners that keep the dense weight from feeling harsh. Curves are broadly elliptical and generously filled in, while joins and terminals are mostly cut cleanly with subtle rounding, creating a consistent, sturdy silhouette. The lowercase shows a high x-height with compact ascenders and descenders, and the overall rhythm feels slightly bouncy due to the mix of straight strokes and plump circular counters. Numerals follow the same chunky, rounded construction, staying clear and stable at display sizes.
Best suited for headlines, short slogans, and large-scale typography where its weight and slant can deliver impact. It works well for branding and packaging that want a friendly, sporty energy, and for promotional graphics where legibility at distance matters. For longer text, it will be most comfortable at larger sizes with generous spacing.
The tone is energetic and outgoing, with a forward-leaning stance that suggests motion and urgency. Its rounded geometry adds warmth and approachability, giving it a playful, contemporary feel rather than an industrial or austere one. Overall it reads as confident and attention-grabbing without becoming aggressive.
The letterforms appear designed to maximize visual impact with a compact, rounded construction and a consistent forward slant. Its high x-height and simplified shapes aim for quick recognition and strong presence in display settings. The overall intention seems to balance bold attention with approachable, modern softness.
The design favors solid, simple shapes with minimal interior detail, so counters can get tight in letters like a/e and in double-storey forms at smaller sizes. Uppercase forms are straightforward and strong, while the lowercase introduces more personality through curved shoulders and fuller bowls. The slant is consistent across letters and figures, helping maintain a cohesive texture in longer lines.