Sans Normal Ladeb 20 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Foro Sans' by Hoftype and 'Sana Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, punchy, confident, retro, impact, motion, approachability, display clarity, rounded, oblique, blocky, smooth, compact.
A heavy, oblique sans with broad proportions and rounded, compact counters. Strokes stay largely uniform, with softly eased joins and terminals that create a smooth, inflated silhouette rather than sharp calligraphic contrast. The curves are full and circular (notably in O/Q and the bowls of b/p), while diagonals in A/V/W/X and the slanted stems keep the rhythm fast and forward-leaning. Lowercase forms are sturdy and simplified, with short-to-moderate extenders and a single-storey feel where applicable, supporting a dense, headline-oriented texture.
This face is well suited to headlines, posters, and branding where instant visibility and a sense of momentum are needed. It can work effectively on packaging and merch graphics, as well as sports and event communication, where its dense, rounded forms hold up well in bold, high-contrast layouts.
The overall tone is energetic and approachable—boldly assertive without feeling aggressive. Its oblique stance and rounded construction evoke motion and impact, lending a sporty, promotional character with a mild retro flavor.
The design appears intended to deliver maximum impact with a friendly, contemporary oblique voice—prioritizing bold word shapes, smooth curves, and high presence for display use.
The numeral set matches the weight and slant closely, maintaining consistent mass and rounded apertures for a cohesive line of figures. Spacing appears tuned for display: letters sit tightly and form a strong, continuous word shape in text, especially at larger sizes.