Sans Normal Naroy 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, punchy, impact, approachability, display legibility, retro flavor, rounded, soft corners, compact counters, heavy terminals, high impact.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are thick and generally uniform, with softened corners and generous curves that keep the texture smooth despite the weight. Counters are relatively small and often tightly shaped (notably in bowls and apertures), giving the face a dense, poster-ready color. The lowercase shows simplified, sturdy constructions with round dots on i/j and a single-storey a, while the numerals are bold and blocky with clear, open silhouettes at large sizes.
Best suited to large-scale applications where weight and width are assets: headlines, posters, short advertising lines, branding marks, packaging, and bold signage. It can also work for punchy UI labels or section headers when ample size and spacing are available.
The overall tone is upbeat and approachable, with a bubbly mass and soft geometry that feels more fun than severe. Its exaggerated heft and rounded forms suggest a retro, display-forward personality that reads as energetic and inviting.
The design appears intended to deliver maximum impact with friendly, rounded geometry—prioritizing a strong silhouette and smooth texture for display settings. The simplified letterforms and compact counters emphasize bold presence and quick recognition over delicate detail.
Spacing and forms create a strong, even “inked” presence; at smaller sizes the tight counters and thick joins can reduce interior clarity, while at headline sizes the shapes feel confident and clean. The mix of circular bowls and flattened terminals gives it a slightly cartoonish, signage-like bounce without becoming irregular.