Sans Normal Isha 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, packaging, assertive, sporty, playful, retro, impactful, attention, impact, friendly boldness, headline clarity, graphic branding, blocky, rounded, compact, bulky, high-ink.
A heavy, compact sans with broad, rounded geometry and large counters that stay open even at dense weights. Strokes are largely monolinear, with softened corners and slightly squared curves that give forms a chunky, cut-out feel. Uppercase letters are wide and stable with strong horizontals; lowercase follows a single-storey, simplified construction and a sturdy, short-armed rhythm. Numerals are equally weighty and rounded, with the 8 and 0 built from near-oval bowls and the 1–7 showing thick, blunt terminals.
Best suited to display settings where maximum presence is needed: posters, big headlines, impactful branding marks, sports or event graphics, and packaging callouts. It can work for short UI labels or badges when space allows, but the heavy color and broad forms make it less ideal for long-form text.
The overall tone is loud, confident, and friendly, balancing toughness with rounded approachability. Its chunky proportions read as energetic and attention-grabbing, with a subtle retro-and-sport sensibility rather than a refined or technical mood.
This font appears designed to deliver immediate visual punch with a friendly, rounded block structure, prioritizing legibility at large sizes and a strong graphic silhouette for attention-driven typography.
The design’s large counters and rounded joins help prevent clogging at display sizes, while the strong mass and wide stance make word shapes feel dense and punchy. Curved characters (C, G, S) lean toward squared-off rounding, reinforcing a bold, poster-like presence.