Sans Other Asmek 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Browallia New' and 'BrowalliaUPC' by Microsoft Corporation and 'Akhbar', 'Arial', 'Arial Arabic', 'Arial Nova', 'Arial Paneuropean', and 'Arial Windows compatible' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, wayfinding, industrial, technical, stencil, futuristic, signage, distinctive branding, stencil effect, industrial labeling, display impact, geometric, monoline, modular, segmented, high impact.
A heavy, geometric sans with monoline strokes and squared-off terminals. Many rounded letters are interrupted by narrow vertical breaks that read like stencil bridges, producing a segmented look in C/G/O/Q/S and similar forms. Counters are simple and open, curves are broadly circular, and joins are kept clean and mechanical with minimal modulation. The overall rhythm is compact and punchy, with consistent stroke weight and crisp, high-contrast negative cuts that become a defining structural motif.
Best suited to headlines and short statements where the stencil breaks can read clearly, such as posters, packaging, logo wordmarks, and bold promotional graphics. It can also work for wayfinding or labeling-inspired designs when used at sufficiently large sizes and with generous spacing.
The segmented stencil detailing gives the face an industrial, technical tone, like labeling on equipment or engineered components. Its blunt geometry and high fill-to-space ratio feel assertive and utilitarian, while the repeated vertical notches add a modern, slightly futuristic flavor.
The design appears intended to merge a straightforward geometric sans base with a stencil/bridge system that creates a distinctive, engineered identity. The goal seems to be strong impact and instant recognizability through repeated, modular interruptions rather than seamless continuous forms.
The signature vertical cut appears across both uppercase and lowercase (including in bowls and some digits), creating strong brand recognizability but also a deliberate disruption to continuous letterforms. In text, the breaks add texture and patterning, making the face feel more like display lettering than a neutral workhorse sans.