Sans Normal Osraf 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Konsens' by Hubert Jocham Type, 'Balthis' by Ksenia Belobrova, 'Frygia' by Stawix, 'Herokid' by W Type Foundry, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, playful, retro, impact, approachability, clarity, display, chunky, rounded, compact, punchy, sturdy.
A heavy, compact sans with broadly rounded geometry and softened corners throughout. Strokes are thick and even, with large counters and open apertures that keep the forms readable despite the dense weight. Curves lean toward circular bowls, while joins and terminals are blunt and squared off, creating a sturdy, poster-like rhythm. Uppercase shapes feel wide and stable; lowercase is simple and workmanlike, with a single-storey “a” and “g” and a short, robust “t” that reinforces the blocky texture.
Best suited to large-scale settings where strong color and simple shapes are an advantage, such as headlines, posters, storefront or wayfinding signage, and bold brand marks. It also fits packaging and promotional graphics where a friendly, high-impact sans is needed.
The overall tone is bold and approachable, balancing a no-nonsense presence with a slightly playful softness from its rounded curves. It suggests a confident, attention-grabbing voice that can still feel casual and friendly, with a mild retro/print vibe.
The design appears intended to deliver maximum visual punch with simple, rounded construction and sturdy terminals, prioritizing immediacy and legibility at display sizes. Its restrained detailing and consistent stroke weight aim for a versatile, modern-meets-retro headline workhorse.
In text, the weight creates strong horizontal bands and a high-impact silhouette, making spacing and line breaks feel decisive. The numerals match the same chunky construction, with clear, straightforward shapes designed for quick recognition.