Sans Normal Omkev 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Graphicus DT' by DTP Types, 'Futura EF' by Elsner+Flake, 'Futura Now' by Monotype, 'Futura PT' by ParaType, 'Futura SH' by Scangraphic Digital Type Collection, 'Futura TS' by TypeShop Collection, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, friendly, modern, confident, clean, approachable, clarity, modernity, approachability, versatility, rounded, geometric, even, compact, sturdy.
A solid, rounded sans with smooth, circular bowls and a consistent, even stroke weight. The forms lean geometric with generous curves and clean terminals, giving letters a compact, efficient footprint. Counters are open and stable, and the lowercase shows straightforward construction with a single-story “a” and “g,” a short-shouldered “r,” and simple, utilitarian punctuation-like details in the dots. Numerals follow the same geometric logic, with clear, broad shapes and minimal modulation.
Works well for headlines and short-to-medium text where a strong, clean voice is needed, such as brand marks, packaging, posters, and signage. The simple, rounded construction also suits UI labels and app/interface typography where clarity and a friendly tone are priorities.
The overall tone is friendly and contemporary, combining a sturdy presence with an approachable softness from the rounded geometry. It reads as confident and straightforward rather than technical or decorative, making it feel familiar and dependable in modern UI and branding contexts.
Likely intended as a versatile, modern rounded sans that balances geometric neatness with approachable warmth. The emphasis on consistent stroke weight, circular bowls, and straightforward lowercase structures suggests a design optimized for clear, confident display and general-purpose branding use.
The design maintains a steady rhythm across mixed-case text, with rounded letters (C, O, S) setting the dominant visual theme and straighter letters (E, F, H, N) providing crisp structure. Diagonals (K, V, W, X, Y) appear clean and decisive, helping headlines look energetic without becoming sharp or aggressive.