Sans Normal Roguw 6 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Benton Sans Std' by Font Bureau (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, children's media, friendly, playful, approachable, casual, quirky, approachability, warmth, personality, readability, playfulness, rounded, soft, bulbous, bouncy, informal.
A rounded sans with soft, inflated strokes and gently irregular curves that give the letters a hand-drawn steadiness rather than strict geometric precision. Terminals are broadly rounded, counters are open, and bowls lean toward circular/oval shapes, creating a smooth, low-friction texture in text. Proportions are expansive with generous widths and a relaxed rhythm; curves dominate, while joins and corners are softened, keeping the overall silhouette cohesive and easygoing.
Well suited to brand identities that want to feel approachable, as well as packaging, posters, and display settings where a friendly voice is an asset. It can also work for short bursts of UI or editorial text when an informal, rounded tone is desired, especially at medium to larger sizes.
The tone is warm and unpretentious, with a playful, slightly quirky friendliness that feels conversational. Its rounded shapes and buoyant spacing read as welcoming and lighthearted rather than formal or technical.
The design appears intended to deliver an approachable sans that prioritizes friendliness and charm over strict neutrality. Its wide, rounded construction and subtly organic outlines suggest a focus on personality and readability in playful, consumer-facing contexts.
In running text, the font maintains clear word shapes through distinct bowls and open apertures, while a subtle wobble in stroke edges adds personality. Numerals and capitals follow the same soft, rounded construction, supporting a consistent voice across headlines and UI-sized copy.