Sans Superellipse Holay 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' by FontFont; 'Carnac', 'Orgon', and 'Orgon Plan' by Hoftype; 'CamingoDos' by Jan Fromm; and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, confident, impact, approachability, geometric clarity, modern branding, blocky, rounded, soft corners, compact, punchy.
A heavy, blocky sans with rounded-rectangle construction and softened corners throughout. Curves are broad and geometric, with largely uniform stroke weight and minimal modulation, producing dense, dark letterforms. Counters are relatively tight (notably in B, P, R, a, e, and g), and terminals are clean and squared-off rather than tapered. The overall rhythm is compact and sturdy, with straightforward, workmanlike proportions and a consistent, built-from-shapes feel across caps, lowercase, and numerals.
Best suited to display use where impact and clarity matter: headlines, posters, brand marks, packaging panels, and short emphatic UI or signage text. It can also work for subheads and callouts, especially when ample tracking and whitespace are available to offset its dense texture.
The font reads as upbeat and assertive, pairing a friendly rounded geometry with a strong, attention-grabbing weight. Its superellipse-like curves give it a contemporary, tech-adjacent warmth, while the chunky silhouettes add a slightly retro, poster-oriented energy.
Likely designed to deliver maximum presence with a friendly, geometric voice—combining rounded-rectangle forms and sturdy proportions to stay legible while feeling modern and approachable. The consistent stroke weight and compact shapes suggest a focus on bold communication and graphic simplicity.
The lowercase includes simple, highly legible forms with sturdy joins, and the numerals follow the same rounded-rect logic for a cohesive, sign-like texture. Because the counters are tight and the weight is substantial, it creates a strong typographic “color” that can dominate a layout at smaller sizes.