Sans Normal Arroj 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, packaging, modern, clean, neutral, friendly, versatility, readability, modernization, approachability, rounded, open apertures, humanist, soft terminals, generous spacing.
This typeface is a rounded sans with smooth, circular bowls and a calm, even rhythm. Strokes stay consistent with minimal contrast, and many forms lean on simple geometric construction while keeping slightly humanist shaping in joins and curves. Terminals are clean and largely unadorned, counters are open, and the overall texture feels spacious due to broad letterforms and comfortable internal space.
It suits interface typography, wayfinding, and general-purpose editorial layouts where clarity and an even typographic color are priorities. The rounded, open shapes also work well for branding systems and packaging that need a contemporary, approachable voice, and it scales comfortably from short headlines to longer paragraphs.
The overall tone is modern and approachable rather than sharp or technical. Its rounded geometry and open counters give it a friendly, everyday neutrality that reads as contemporary and straightforward.
The design appears intended as a versatile, modern sans that balances geometric roundness with practical readability. Its consistent stroke behavior and open forms suggest a focus on clear reproduction across sizes and contexts while maintaining a friendly, contemporary character.
Uppercase characters maintain a simple, legible construction with clear differentiation (notably the open G and the straightforward R). Lowercase forms look compact and functional, with clear dots and uncomplicated stems that keep the page color even in longer text. Numerals match the same rounded, low-drama styling and integrate smoothly with letters in running copy.