Sans Normal Ammat 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice; 'Brooklyn' by Designova; 'Helony' by RantauType; and 'Loew Next', 'Loew Next Arabic', and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web body, editorial, signage, presentations, modern, clean, neutral, friendly, corporate, versatility, legibility, neutral branding, clarity, geometric, open counters, rounded, monoline, high legibility.
A clean, geometric sans with largely monoline strokes and round, circular bowls. Curves are smooth and even, terminals are mostly straight-cut, and the overall construction favors simple geometry over calligraphic modulation. Proportions feel roomy, with generous counters and clear internal spaces that keep letters distinct at text sizes. The lowercase shows a single-storey a and g, a compact, straight-shouldered r, and a high, balanced crossbar on t, contributing to a crisp, contemporary rhythm.
This font performs well in interfaces, websites, and general-purpose editorial layouts where clarity and a calm typographic voice are needed. The open counters and simple shapes also make it a solid choice for signage and presentation decks that require quick scanning at a range of sizes.
The tone is modern and matter-of-fact, with a friendly clarity rather than sharp austerity. Its geometric regularity and open shapes read as straightforward and dependable, suited to informational and brand-neutral settings.
The design appears aimed at a versatile, contemporary sans that stays neutral while remaining approachable. It prioritizes legibility and consistency through geometric construction, making it suitable as an everyday workhorse for digital and print communication.
The forms emphasize consistency across curves and straights, giving words a steady texture in running text. Numerals follow the same rounded, simple geometry, supporting cohesive mixed alphanumeric settting.