Sans Normal Abnus 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Rawson' by Latinotype and 'Compasso' by Plau (names referenced only for comparison).
Keywords: ui text, editorial, branding, advertising, signage, modern, clean, friendly, casual, readability, approachability, modernity, smooth italics, rounded, humanist, open, smooth, lively.
This is a slanted sans with rounded, softly tapered terminals and a consistently smooth stroke. Curves are generous and open, producing broad counters in letters like O, e, and a, while verticals and diagonals keep a steady, even rhythm. The italic construction reads as a true oblique/humanist slant rather than a purely mechanical shear, with compact joins and a slightly calligraphic feel in letters like a, g, and y. Numerals and capitals sit cleanly on the line with clear, simple geometry and minimal fuss.
It suits interface copy and product text where a modern, friendly italic is needed for emphasis, as well as editorial pull quotes and short-form reading. The clean shapes and open counters also make it a good fit for branding, packaging, and light signage where a personable tone is desired.
The overall tone is contemporary and approachable, combining a crisp, professional skeleton with a relaxed, conversational slant. Rounded endings and open forms soften the voice, making it feel friendly and easygoing rather than strict or technical.
The design appears intended to deliver an easy-to-read, contemporary sans italic that feels warm and fluid in continuous text. Rounded terminals and open apertures suggest an emphasis on legibility and approachability, while the steady stroke weight keeps the overall color controlled for versatile everyday use.
The spacing appears balanced in running text, with a smooth texture that supports longer passages. Distinctive details like the single-storey lowercase a and the compact, looped g contribute to a modern, informal personality without sacrificing clarity.