Sans Normal Lakun 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Grilova' by Gilar Studio, 'Danos' by Katatrad, 'Frederik' by The Northern Block, 'Scatio' by Wahyu and Sani Co., and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, display ads, packaging, sporty, energetic, confident, modern, punchy, impact, emphasis, motion, branding, display, oblique, compact, rounded, geometric, heavy.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and clean, with gently softened corners and generous internal counters that keep forms open despite the weight. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm is compact and forward-leaning, with sturdy verticals and wide, stable bowls. Numerals match the letters in mass and curvature, reading as solid, streamlined forms rather than delicate text figures.
This face is well-suited to headlines, short statements, and large-scale applications where impact and speed are desirable, such as sports branding, event graphics, posters, and promotional advertising. It can also work on packaging and signage when set at sizes that preserve counter clarity and when layout spacing prevents the heavy strokes from feeling crowded.
The overall tone is assertive and high-impact, with a fast, kinetic feel created by the strong italic angle and dense color. It projects a contemporary, performance-oriented personality—confident, loud, and intentionally attention-grabbing.
The design appears intended to deliver a bold, modern italic voice with smooth geometric shapes and strong legibility at display sizes. Its consistent slant and sturdy proportions suggest a focus on dynamic emphasis for branding and attention-driven typography rather than quiet, extended reading.
In longer sample lines the weight produces a strong typographic “block” effect, making the font best when given breathing room via tracking and line spacing. Round letters like O, Q, and e emphasize the design’s smooth geometry, while diagonals (A, V, W, X, Y) reinforce the forward motion and bold, graphic presence.