Sans Normal Lobid 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' by Hoftype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Kobern' by The Northern Block; and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, dynamic, confident, loud, impact, momentum, attention, modernity, branding, oblique, blocky, compact, rounded, punchy.
This is a heavy, oblique sans with broad proportions and dense, dark color. Strokes are largely monolinear with rounded outer curves and firm, squared-off terminals, producing chunky counters and a compact internal rhythm. The slant is consistent across caps, lowercase, and numerals, and the glyphs feel slightly condensed in their apertures despite the wide stance, with sturdy diagonals and simplified joins that keep forms bold and uniform.
Best suited to short, high-impact settings such as headlines, poster typography, sports and fitness branding, event promotions, and bold packaging callouts. It can also work for UI or signage accents where quick recognition matters, but the dense weight and slant make it less appropriate for long-form reading at small sizes.
The overall tone is assertive and high-energy, reading as fast, forceful, and attention-seeking. Its italicized momentum and solid mass lend a contemporary, sporty voice that feels confident and promotional rather than delicate or literary.
The design appears aimed at delivering maximum punch and forward motion: a strong oblique sans built for emphasis, clarity at display sizes, and a modern, energetic presence in branding and advertising contexts.
Uppercase forms are straightforward and geometric, while the lowercase keeps simple, single-storey shapes that emphasize speed and impact. Numerals follow the same robust, oblique construction, maintaining a consistent texture in mixed alphanumeric settings.