Sans Normal Mogis 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric, 'Pepi/Rudi' by Suitcase Type Foundry, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, impact, legibility, bold branding, playful display, rounded, chunky, soft corners, high impact, compact counters.
A heavy, geometric sans with broad proportions and rounded outer forms balanced by frequent angled cuts and flattened terminals. Curves are full and circular, while many joins and stroke endings are sheared, creating a crisp, wedge-like rhythm across the set. Counters tend to be compact, and the overall color is dense and even, giving lines of text a strong, poster-like block. Uppercase forms read sturdy and simple, and the lowercase keeps the same chunky construction with clear dots and short, firm terminals.
Best suited to headlines, posters, signage, and brand marks where maximum impact and quick readability are required. Its dense texture and compact counters also work for short blocks of copy in promotional contexts, though it will be most comfortable at display sizes.
The tone is bold and approachable, mixing soft roundness with sharp, energetic cuts. It feels contemporary but with a retro display flavor, suitable for messaging that aims to be fun, assertive, and highly visible.
The design appears intended to deliver a high-impact, friendly display voice by combining geometric roundness with crisp, angled terminals for extra bite. The result is a sturdy, modernized look that reads quickly and maintains a distinctive rhythm in both all-caps and mixed-case settings.
Diagonal cut details show up repeatedly (notably in letters like A, K, R, and numerals), giving the design a distinctive faceted signature. The shapes stay consistent in weight and curvature, producing strong silhouette recognition at larger sizes and a tight, compact texture in paragraphs.