Sans Normal Mogah 4 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, punchy, friendly, retro, chunky, attention, approachability, retro display, impact, rounded, soft, blocky, compact, bubbly.
A heavy, rounded sans with monolinear strokes and softly squared corners. Counters are generally small and often circular, creating dense black shapes with strong mass and compact internal space. Curves are built from broad arcs with flattened terminals, while straight strokes stay rigid and slab-like, giving the alphabet a sturdy, geometric rhythm. The lowercase shows a large x-height and short extenders, keeping word shapes squat and bold; the numerals follow the same chunky geometry with simple, highly filled-in forms.
Best suited for display use such as headlines, posters, packaging, and bold brand moments where maximum impact is needed. It works well for logos and short taglines, and can support playful editorial or promotional layouts when set large with comfortable spacing.
The overall tone is upbeat and assertive, with a friendly softness that keeps the weight from feeling aggressive. Its rounded geometry and tight counters evoke a retro display sensibility—confident, cartoon-adjacent, and attention-grabbing.
The design appears intended to deliver high-impact, approachable display typography: a compact, rounded geometry that prioritizes presence and immediacy. It balances strong silhouette weight with soft curves to feel both loud and friendly.
At text sizes the dense color and tight apertures can reduce differentiation between similar shapes, especially where counters become tiny. The design reads best when given room—either larger sizes, generous tracking, or shorter strings—so the rounded forms and internal cutouts stay clear.