Sans Normal Obmur 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, 'American Auto' by Miller Type Foundry, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, retro, impact, approachability, display clarity, brand voice, rounded, soft, compact, bulky, cheerful.
A heavy, rounded sans with compact proportions and softly blunted terminals. Curves are broad and cushiony, with generous bowls and tight apertures that create dense, solid letterforms. Counters stay fairly small and consistent, giving the face a strong color on the page, while stroke endings remain clean and unadorned. The lowercase shows simple, sturdy constructions (notably single-storey forms) and the numerals are similarly chunky and highly legible at display sizes.
Best used where bold presence and quick readability matter: headlines, posters, product packaging, and brand marks. It can also work for short UI labels or signage when set with sufficient size and breathing room, but its dense texture is most effective in display contexts.
The overall tone is upbeat and approachable, with a slightly retro, poster-like feel. Its rounded geometry and dense weight read as friendly rather than aggressive, making it well-suited to energetic headlines and branding that wants warmth and impact.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining simplified, geometric shapes with compact counters to produce a strong, attention-grabbing typographic color.
Spacing appears intentionally snug, contributing to a compact rhythm in words and a strong, blocky texture in longer lines. The forms keep a consistent softness throughout, avoiding sharp corners and maintaining an even, simplified silhouette across the set.