Sans Normal Afdup 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Flaco' by Letter Edit, 'Classic Grotesque' by Monotype, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: ui text, branding, headlines, marketing, editorial, clean, dynamic, friendly, modern, approachable, legibility, modernity, approachability, everyday use, emphasis, oblique, rounded, open counters, humanist, soft terminals.
A clean, oblique sans with rounded, gently elliptical construction and smooth, low-modulation strokes. The letterforms show open counters and slightly tapered joins that keep shapes clear at text sizes, while the slant introduces a consistent forward rhythm. Curves are generous and even (notably in C, G, O, and S), and straight strokes remain crisp without sharp, brittle corners. Numerals follow the same rounded, contemporary logic, with clear, uncomplicated silhouettes.
Works well for UI labels, short paragraphs, and product copy where a contemporary, approachable voice is needed. The forward slant also suits headings, pull quotes, and brand messaging that benefits from motion and emphasis without resorting to display stylization.
The overall tone feels modern and friendly, with an energetic forward motion from the slant and a soft, approachable warmth from the rounded forms. It reads as practical and neutral rather than ornamental, suitable for contemporary interfaces and everyday communication.
Likely designed as a versatile oblique sans that balances clarity with a friendly, contemporary personality. The rounded geometry and steady stroke behavior suggest an emphasis on legibility and smooth texture across both headings and text.
Spacing appears even and text color is steady, producing a smooth line flow in paragraphs. The oblique angle is pronounced enough to signal emphasis, yet restrained enough to remain readable for longer passages.