Sans Normal Likey 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, 'Akwe Pro' by ROHH, 'LFT Iro Sans' by TypeTogether, and 'Adora Compressed PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, punchy, confident, friendly, attention, impact, motion, display, emphasis, oblique, heavy, rounded, compact, clean.
A heavy, oblique sans with broad, rounded forms and minimal stroke modulation. The lettershapes are sturdy and compact, with generous curves, smooth joins, and largely closed apertures that keep counters tight at smaller sizes. Terminals are clean and blunt, and the overall rhythm is energetic, driven by the consistent slant and substantial weight. Numerals and capitals share the same dense, uniform color, creating strong emphasis and clear figure/ground separation.
Best suited to large-scale settings where impact matters—headlines, posters, product packaging, and bold brand marks. It also works well for sports and event graphics, promotional copy, and short UI labels that benefit from a strong, condensed visual presence.
The font projects a bold, high-energy tone that feels active and assertive without becoming harsh. Its rounded construction and smooth curves add approachability, giving it a modern, sporty character suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean, modern silhouette and a sense of forward motion. By pairing very heavy strokes with rounded geometry and a consistent slant, it aims to stay legible while amplifying urgency and emphasis in display typography.
The oblique angle is pronounced enough to add motion, while the thick strokes create a strong typographic “block” on the line. The lowercase shows simple, single-storey constructions where applicable, reinforcing a straightforward, contemporary voice.