Sans Faceted Asru 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Outlast' by BoxTube Labs, 'Obvia Narrow' by Typefolio, and 'Quan Geometric' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sportswear, team branding, packaging, athletic, industrial, bold, retro, assertive, impact, ruggedness, precision, sport tone, signage, chamfered, octagonal, blocky, angular, compact.
A heavy, all-caps-forward display sans built from straight strokes and chamfered corners, replacing curves with crisp facets. Counters tend toward squared or octagonal shapes (notably in O/0 and 8/9), and terminals are cut flat or beveled for a hard-edged, machined feel. The texture is dense and even, with sturdy verticals and simplified joins that keep forms readable at larger sizes while emphasizing mass and silhouette. Numerals match the same faceted construction, with the 0 reading as an octagonal ring and the 1–7 using strong right angles and clipped corners.
Best suited to short, prominent text such as headlines, posters, sports and team branding, event graphics, and bold packaging. It also works well for labels or signage where a rugged, mechanical look is desired, especially when set large to showcase the chamfered detailing.
The overall tone is tough and high-impact, with a sporty, utilitarian energy that feels at home on uniforms, equipment labels, and bold headlines. Its faceted geometry suggests precision and strength, giving text a confident, no-nonsense voice with a retro scoreboard and industrial signage undertone.
The design appears intended to translate the visual language of stencil-like, cut-metal or athletic block lettering into a clean digital display face, using facets to keep forms sharp and consistent. Its emphasis on silhouette, compact counters, and clipped corners prioritizes impact and a strong, engineered character over softness or calligraphic nuance.
Word shapes are strongly rectangular, and the rhythm favors abrupt angles over smooth flow, which makes the font feel deliberate and constructed. Lowercase mirrors the uppercase’s blocky logic, yielding a consistent voice across mixed-case settings while maintaining an intentionally rigid, display-oriented personality.