Sans Normal Abmut 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Giga Sans' by Locomotype, 'Mozaic' by TipoType, and 'Biotic' by TypeUnion (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, friendly, modern, approachable, efficient, clarity, approachability, readability, modernity, motion, rounded, oblique, humanist, open, airy.
A smooth, oblique sans with rounded terminals and gently modulated geometry. Strokes stay even and calm, with soft joins and broadly drawn curves that give letters a generous footprint. Counters are open and circular, and the overall spacing reads roomy, supporting a steady rhythm in both uppercase and lowercase. The numerals follow the same rounded construction, keeping forms simple and highly consistent across the set.
Works well for interface copy, product UI, and dashboards where a clear, contemporary sans is needed with a bit of forward motion. It also suits editorial pull quotes, marketing pages, and brand systems aiming for a friendly, modern tone. The open counters and consistent forms make it a practical option for short-to-medium reading passages and straightforward signage.
The tone is modern and approachable, with a relaxed, conversational slant that feels friendly rather than formal. Its rounded shaping and open forms suggest clarity and ease, lending a contemporary voice that fits everyday interfaces and editorial snippets without feeling clinical.
Likely designed to deliver a modern sans voice with a built-in sense of movement, while keeping shapes soft and legible. The rounded construction and open apertures point to an emphasis on clarity, consistency, and an approachable personality across text and display contexts.
The design leans on circular bowls and smooth shoulders, producing clear silhouettes and a cohesive texture in paragraph settings. The oblique posture is pronounced enough to add motion while remaining comfortable for continuous reading at moderate sizes.