Sans Normal Puloj 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Chieezy Burger' by Arterfak Project, 'Copperplate New' by Caron twice, 'Grota' by Latinotype, 'Daymore' by Rillatype, and 'Mister London' and 'Point Panther' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, friendly, chunky, quirky, youthful, approachability, impact, playfulness, casual tone, display legibility, rounded, soft corners, bouncy, informal, cartoonish.
A heavy, rounded sans with compact proportions and generously softened corners. Strokes stay broadly even, with bulbous terminals and slightly irregular, hand-cut-looking joins that create a lively rhythm. Counters are relatively tight in letters like B, P, R, and 8, while open shapes such as C and S retain clear, rounded apertures. The lowercase shows simple, single-storey forms (a, g) and short ascenders/descenders, contributing to a sturdy, blocky texture in text.
Best suited for short, bold statements such as headlines, posters, playful branding, packaging, and event graphics. It can also work for kid-oriented or casual editorial callouts where a friendly, chunky voice is desired, rather than extended small-size reading.
The overall tone is upbeat and approachable, with a toy-like, comic warmth. Its soft geometry and slightly wobbly construction feel casual and human rather than technical, giving headlines a cheerful, attention-grabbing presence.
The design appears intended to deliver maximum friendliness and impact through rounded, inflated shapes and a slightly irregular, handmade rhythm. It prioritizes personality and visual weight over strict geometric precision, aiming to make text feel approachable and fun.
In the sample text, the dense weight produces strong color and impact, while the tight counters and rounded joins can reduce interior clarity at smaller sizes. Numerals follow the same chunky, rounded logic, with especially bold, friendly silhouettes that read well in display settings.