Sans Other Ippu 7 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, techno, futuristic, industrial, sporty, retro, display impact, tech styling, brand distinctiveness, systemic cohesion, rounded corners, squared curves, oblique terminals, stencil-like, compact counters.
A geometric sans with heavy, uniform strokes and a notably wide set. Curves are frequently squared-off into rounded rectangles, giving bowls and counters a flattened, engineered feel rather than a purely circular one. Terminals and joins tend to be crisp with subtle chamfers and angled cuts, producing a slightly stencil-like rhythm in places (notably in several lowercase forms and numerals). Overall spacing reads open and steady at display sizes, with consistent stroke behavior and an assertive, graphic silhouette.
Best suited to headlines, posters, logos, and brand wordmarks where its wide geometry and distinctive terminals can be appreciated. It also fits packaging and product/tech UI-style titling that benefits from a bold, engineered tone, and can work for sports or motorsport-inspired graphics.
The font projects a futuristic, technical mood—clean and mechanical, with a sporty, sci‑fi edge. Its squared curves and cut terminals suggest hardware, interfaces, and industrial design rather than editorial neutrality.
The design appears intended to deliver a contemporary, display-oriented sans with a techno-industrial flavor. Its wide proportions, squared curves, and angled cuts aim for instant impact and a recognizable silhouette in short text and titling.
Uppercase forms read particularly robust and stable, while the lowercase introduces more idiosyncratic details (single-storey shapes and angular notches) that add personality. Numerals follow the same rounded-rectangle logic, reinforcing a cohesive, system-like look in mixed alphanumeric settings.