Sans Superellipse Utgut 7 is a bold, very wide, monoline, upright, normal x-height font visually similar to 'Parsi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui display, techy, futuristic, assertive, clean, impact, modernize, systematic, clarity, rounded, boxy, geometric, expanded, blunt.
A heavy, expanded sans with monoline strokes and a distinctly squarish, superellipse construction. Corners are generously rounded, producing rounded-rectangle counters and terminals rather than true circles, while curves transition smoothly into straight segments. Uppercase forms are broad and stable with blunt, flat-ended horizontals; diagonals (A, V, W, X, Y) are clean and sharply joined. Lowercase is similarly wide and sturdy, with compact apertures and simplified, squared-off bowls; the dot on i/j appears as a small rectangular/square element. Numerals continue the same rounded-box logic, with open, simplified forms and consistent stroke weight across curves and straights.
Best suited to large sizes where its wide proportions and rounded-square detailing can be appreciated—headlines, logos, sports or tech branding, packaging, and poster typography. It can also work for UI or interface display text where a sturdy, high-impact voice is needed, though its width will demand generous layout space.
The overall tone is contemporary and engineered: confident, technical, and slightly futuristic. The wide stance and rounded-square geometry give it a robust, product-forward voice that feels modern and utilitarian rather than playful.
The design appears intended to deliver maximum impact and clarity through a consistent rounded-rectilinear system—combining blunt, industrial sturdiness with softened corners for a modern, friendly-tech feel.
Spacing and rhythm read as deliberately open and horizontal, reinforcing the extended proportions in text. The design relies on repeated modular shapes (rounded rectangles and straight segments), which creates strong visual consistency across letters and digits.