Sans Normal Alkul 3 is a bold, very wide, low contrast, upright, short x-height font visually similar to 'Benton Sans Std' by Font Bureau (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, confident, friendly, clean, tech, impact, clarity, modernity, approachability, geometric, rounded, blunt terminals, soft corners, high legibility.
A heavy, geometric sans with broad proportions and smooth, low-contrast strokes. Curves are built from near-circular bowls and open apertures, while joins and terminals stay blunt and clean, giving the outlines a sturdy, engineered feel. The lowercase shows compact vertical proportions with generous counters and a consistent, even rhythm; round letters like o/c/e read as wide and stable, and straight-sided forms keep a crisp, rectilinear structure. Numerals are similarly wide and open, with a clearly horizontal crossbar on 7 and a balanced, double-loop 8.
It performs best in display roles where its wide, geometric shapes can create impact—headlines, brand marks, packaging, and poster typography. The open counters and restrained detailing also suit UI labels, navigation, and short callouts, especially when a bold, modern presence is desired.
The overall tone is contemporary and self-assured, with a friendly softness coming from the rounded geometry. Its broad stance and smooth curves project approachability while still feeling purposeful and modern, making it well-suited to upbeat, straightforward communication.
The design appears intended as a contemporary, geometric workhorse for strong display typography—delivering a wide, confident footprint with clean outlines and approachable roundness. It prioritizes clarity and consistency across caps, lowercase, and numerals for cohesive branding and prominent text settings.
Spacing appears intentionally open, helping large sizes feel airy despite the heavy stroke weight. The design favors simple, recognizable silhouettes over stylized details, supporting quick scanning in headings and prominent UI labels.