Sans Normal Kelab 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'MN Grissee Pro' by Mantra Naga Studio, 'Lyu Lin' by Stefan Stoychev, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, confident, dynamic, contemporary, emphasis, momentum, attention, branding, display, slanted, rounded, soft-cornered, compact, high-impact.
A heavy, right-slanted sans with compact, rounded letterforms and broadly uniform stroke weight. Curves are full and smooth with softened joins, while terminals tend to be angled, giving the shapes a brisk forward motion. Counters are moderately open for the weight, and the overall texture reads dense and energetic; uppercase forms feel sturdy and geometric, and lowercase maintains a simple, utilitarian construction with a single-storey “a.” Numerals are equally bold and streamlined, with slanted tops and squared-off cuts that match the italic rhythm.
This font is best suited to short, high-impact text such as headlines, posters, campaign graphics, and sports or fitness branding. It can also work well on packaging and social graphics where dense, bold letterforms need to hold attention quickly.
The overall tone is assertive and fast-moving, with a sporty, promotional feel. Its bold slant and compact density suggest urgency and momentum while staying clean and contemporary rather than decorative.
The design appears intended to deliver maximum impact with a compact, italicized sans structure—balancing rounded geometry for friendliness with sharp, angled cuts for speed and emphasis.
The italic angle is consistent across letters and numbers, producing a strong diagonal flow in words and headlines. The combination of rounded bowls and angled terminals creates a distinctive mix of softness and aggression that helps the face stand out at larger sizes.