Sans Normal Obdan 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Gilton' by Jolicia Type, 'Nusara' by Locomotype, 'American Auto' by Miller Type Foundry, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Readway' by Shakira Studio, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, retro, playful, chunky, confident, impact, approachability, display legibility, brand character, retro feel, rounded, soft corners, stout, compact, punchy.
A heavy, rounded sans with compact proportions and soft, blunted terminals. Curves are broadly drawn and smooth, while verticals and joins stay sturdy and uniform, creating dense, dark letterforms with little internal whitespace. Counters are generally small-to-medium and largely oval, and the overall silhouette favors gentle rounding rather than sharp geometry. The lowercase shows a single-storey “a” and “g” with simple, robust construction and short ascenders/descenders that keep lines visually tight.
Best suited for display settings where impact and personality are desired—headlines, posters, storefront or event signage, packaging, and logo wordmarks. It can also work for short callouts and UI emphasis text when set with ample spacing and not pushed too small.
The tone is warm and approachable, with a distinctly retro, poster-like friendliness. Its chunky mass and rounded shaping read as playful and optimistic rather than technical or severe, giving headlines a confident, inviting voice.
The design appears intended to deliver a strong, compact display voice that stays friendly through rounded forms and simple, sturdy construction. It prioritizes visual punch and legibility at larger sizes, aiming for a classic, approachable feel in branding and promotional typography.
The font’s strong color and compact spacing make it feel intentionally bold in texture, with rounded details that reduce harshness at large sizes. At smaller sizes, the tight counters and dense strokes may call for generous leading and careful tracking to maintain clarity.