Sans Normal Nomof 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, playful, punchy, impact, approachability, display readability, brand presence, soft corners, rounded forms, heavy weight, compact joins, large counters.
This is a heavy, rounded sans with broad proportions and a high apparent x-height. Strokes are consistently thick with softened corners and smooth, circular bowls, creating an even, sturdy color across lines. Counters are relatively generous for the weight, and terminals tend to finish bluntly rather than taper, giving forms a solid, cut-out feel. The overall rhythm is stable and upright, with wide rounds and slightly compact joins that keep letters bold without looking spiky.
Best suited to headlines and display typography where the weight and wide stance can do the work—posters, signage, packaging, and brand marks. It can also function for short UI labels or callouts when a bold, friendly emphasis is needed, but its heavy color will dominate in longer passages.
The tone reads bold and approachable, combining a utilitarian blockiness with soft, friendly curves. Its strong presence and rounded geometry suggest a slightly retro, poster-like energy that feels upbeat rather than severe.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold readability and a cohesive geometric feel over delicacy or fine detail. It aims to be attention-grabbing and broadly usable for contemporary display needs with a hint of vintage poster practicality.
In text, the dense stroke weight produces strong headline impact and clear word shapes, while the rounded construction helps maintain warmth at large sizes. Numerals match the letterforms’ mass and curvature, supporting consistent emphasis in mixed alphanumeric settings.