Sans Superellipse Kuru 2 is a regular weight, very wide, low contrast, upright, tall x-height font.
Keywords: ui labels, app branding, tech packaging, signage, headlines, futuristic, tech, sleek, friendly, clean, modernize, humanize tech, interface clarity, geometric consistency, rounded, superelliptical, squared-round, monoline, open counters.
A rounded, superelliptical sans with monoline strokes and corners that resolve into soft, squared curves. Curves and straights meet with consistently radiused joins, producing a smooth, engineered rhythm across the set. The proportions favor broad letterforms and roomy interiors, with a notably tall lowercase that keeps texture even and bright. Terminals are clean and often horizontal, and round letters (O/C/G/0) read as rounded rectangles rather than circles, reinforcing a cohesive, geometric construction.
Well-suited to interface typography, product labeling, and contemporary branding where a clean, modern voice is needed without feeling cold. Its wide, open forms also lend themselves to short headlines, navigation labels, and wayfinding or environmental graphics where quick recognition matters.
The overall tone feels contemporary and tech-forward, with a polished, UI-like precision softened by generous rounding. Its wide stance and softened geometry give it a friendly, approachable futurism rather than a sharp industrial edge.
The design appears intended to translate the logic of rounded rectangles and superellipses into a highly consistent sans for modern digital and product contexts. It prioritizes smooth geometry, open counters, and an even typographic color to maintain clarity while projecting a futuristic, engineered personality.
Distinctive superellipse shapes show up strongly in the bowls and counters (e.g., O/0, e, g), while letters like A and V retain crisp, geometric diagonals. Numerals follow the same rounded-rectangle logic, keeping the set visually unified in mixed alphanumeric contexts.