Sans Normal Adbod 6 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, product ui, headlines, sports identity, automotive, sporty, techy, dynamic, clean, confident, contemporary utility, speed emphasis, clear readability, sleek branding, oblique, geometric, streamlined, open apertures, rounded forms.
This sans serif has a pronounced oblique stance with smooth, low-contrast strokes and broadly rounded bowls. Proportions feel extended and spacious, with wide-set rounds (notably in O/C/G and the numerals) and an overall forward-leaning, aerodynamic rhythm. Terminals are clean and mostly straight-cut, while curves stay taut and controlled, giving counters a clear, open look. The lowercase shows a notably tall x-height with compact ascenders and descenders, supporting dense setting without losing clarity.
It works well for branding and headline settings where a fast, contemporary feel is desired, as well as product and interface typography that benefits from open counters and a steady, uniform texture. The extended shapes and oblique stance make it particularly suitable for sports, automotive, and tech contexts where motion and precision are part of the visual language.
The overall tone is modern and energetic, with a sleek, motion-forward character that reads as sporty and tech-oriented. Its geometry and consistent stroke behavior project efficiency and confidence rather than warmth or nostalgia.
The design appears intended to deliver a clean, modern sans with a distinctly dynamic italic voice—emphasizing speed, clarity, and geometric consistency. Its proportions and open forms suggest a focus on contemporary display and UI-forward applications rather than traditional text typography.
Capitals present simplified, contemporary constructions (e.g., a straightforward E/F and a round, open G), and the numerals follow the same streamlined logic with smooth curves and minimal detailing. The italic angle is consistent across cases, and the letterforms maintain even color in text despite the strong slant.