Sans Normal Dugay 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, functional, legibility, neutrality, versatility, modernity, clarity, rounded, open counters, monoline, airy, smooth.
A clean, monoline sans with gently rounded curves and open counters. The forms lean toward circular construction in bowls and numerals, paired with straight, simply cut terminals that keep the texture crisp. Proportions are generous and slightly expanded, giving letters room to breathe and producing an even, uncluttered rhythm in continuous text. Uppercase shapes are straightforward and geometric, while the lowercase keeps familiar, contemporary proportions and clear interior spaces for readability.
Works well for user interfaces, product and app branding, and general-purpose editorial typography where clarity at a range of sizes matters. The open counters and roomy proportions also suit signage and presentation graphics that need quick recognition from a distance or on screens.
The overall tone is modern and neutral, with a friendly softness coming from the rounded geometry. It reads as calm and dependable rather than expressive, aiming for clarity and approachability in everyday communication.
The design appears intended as a versatile, contemporary sans that prioritizes neutrality and legibility, using rounded geometric structure to stay friendly without becoming stylized. It aims to provide a clean default voice for modern layouts across digital and print contexts.
Spacing appears comfortable and consistent, supporting a smooth grayscale in paragraphs. Distinct, uncomplicated digit shapes and a plain, sturdy punctuation style help the font feel practical for interface and informational settings.