Sans Normal Ambov 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to '35-FTR' by ILOTT-TYPE, 'Engram Pro' by Machalski, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, and 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: branding, ui design, headlines, signage, packaging, modern, neutral, friendly, clean, tech, versatility, clarity, modernity, system design, geometric, open apertures, rounded forms, even rhythm, crisp terminals.
This typeface is a clean, geometric sans with round, circular bowls and an overall even, steady rhythm. Strokes are uniform and low-contrast, with crisp, straight terminals and minimal stroke modulation. Proportions read slightly expansive, with generous counters and open apertures that keep letters clear at larger display sizes and in short text blocks. The lowercase shows simple, contemporary constructions (single-storey a and g), while the figures are straightforward and proportional in feel, matching the letterforms’ clean geometry.
It suits brand identities that want a contemporary, reliable voice, as well as product UI, dashboards, and app interfaces where clean shapes and open counters help maintain clarity. The sturdy, simple forms also work well for headings, posters, labels, and wayfinding where legibility at a glance matters.
The tone is modern and matter-of-fact, with a friendly clarity that avoids sharp aggression or overt personality. Its geometric consistency and open shapes give it a contemporary, tech-adjacent confidence that still feels approachable for general communication.
The design appears intended as a versatile, geometric sans for modern systems—prioritizing clarity, consistency, and a neutral personality that can adapt across digital and print applications without calling attention to itself.
Curves are smoothly drawn and consistently rounded, while verticals and horizontals remain disciplined and straight, creating a balanced mix of softness and precision. Spacing appears comfortable and unforced in the sample text, supporting a calm, readable texture.