Sans Normal Amkap 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cerebri Sans' by Hanken Design Co., 'Pulp Display' by Spilled Ink, and 'Sailec' by Type Dynamic (names referenced only for comparison).
Keywords: ui text, body copy, signage, presentations, branding, neutral, modern, clean, friendly, pragmatic, legibility, versatility, neutrality, clarity, utility, open apertures, round terminals, even rhythm, clear numerals, compact caps.
A clean sans with straightforward, contemporary construction and gently rounded curve behavior. Strokes are even and low in modulation, with smooth joins and largely uniform stem widths across letters and numerals. Uppercase forms read compact and stable, while lowercase characters show simple, open shapes with a single-storey “g” and a single-storey “a,” contributing to an approachable texture. Counters are generous and apertures stay open (notably in letters like C, S, and e), supporting clarity at a range of sizes.
Well-suited to interface and product text, general-purpose editorial use, and corporate communications where clarity and neutrality are important. It can also support wayfinding and informational signage thanks to open forms and straightforward letter shapes, while remaining clean enough for contemporary branding systems.
The overall tone is neutral and modern, projecting a practical, no-nonsense voice that still feels approachable due to the rounded curves and uncomplicated lowercase. It suggests a contemporary, everyday usability rather than a stylized or overtly technical personality.
The design intent appears centered on a versatile, dependable sans for everyday reading and broad typographic utility. Its restrained details, open counters, and consistent rhythm prioritize legibility and a contemporary, unobtrusive tone across both headings and text.
Spacing appears balanced with an even horizontal rhythm in text, and the figures look designed to align comfortably with the letterforms in running copy. The “Q” uses a clear tail treatment that differentiates it from “O,” and letterforms maintain consistent geometry that favors readability over display eccentricity.