Sans Normal Noliz 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, brand voice, rounded, blocky, compact, clean, high-impact.
A heavy, rounded sans with broad proportions and dense, even strokes. Curves are smooth and geometric, with soft terminals and generously rounded bowls that keep counters open despite the weight. The forms feel sturdy and slightly compact in their interior spaces, with straightforward construction and minimal modulation. Numerals match the letterforms with stout shapes and clear silhouettes designed to hold up at display sizes.
This font is best suited to display settings where impact matters: headlines, posters, brand marks, packaging, and short UI or signage statements. It performs especially well in large sizes and tight messaging where a friendly, modern weight can carry the hierarchy without relying on decorative details.
The overall tone is bold and upbeat, projecting confidence and approachability at the same time. Its rounded geometry gives it a friendly, contemporary character, while the mass and width add a loud, attention-grabbing presence.
The design appears intended as a contemporary, high-impact sans that stays approachable through rounded geometry. It prioritizes bold presence, quick recognition, and consistent texture in short lines of text and branding-led applications.
The design favors strong silhouettes and simple, legible shapes over finesse, making it read as assertive and headline-oriented. Round letters stay consistently smooth, and straight-sided letters keep a firm, block-like stance, producing a steady rhythm across mixed-case text.