Sans Faceted Asky 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Hype vol 2' by Positype, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, industrial, authoritative, retro, impact, strength, compactness, geometric styling, blocky, angular, faceted, octagonal, compact.
A compact, heavy display face built from straight strokes and clipped corners, replacing curves with crisp facets. The letterforms are tall and condensed with squared counters and consistent stroke weight, creating a dense, uniform color on the page. Terminals are blunt and planar, and joins are sharply articulated, giving bowls and diagonals an octagonal, machined geometry. Numerals follow the same cut-corner construction, maintaining a cohesive, rugged rhythm across lines of text.
Best suited to headlines, posters, and branding where a strong, compact wordmark is needed. It works well for sports-themed graphics, bold packaging titles, and high-impact signage, especially when set in short phrases or stacked lines.
The overall tone is forceful and utilitarian, with a sporty, poster-ready presence that reads as confident and no-nonsense. Its angular construction adds a retro-industrial edge, suggesting strength and solidity rather than softness or elegance.
The design appears intended to deliver maximum impact through condensed proportions and a cut-corner, faceted construction that echoes stenciled or machined forms. It prioritizes silhouette strength and consistent texture for attention-grabbing display typography.
The faceting is applied consistently across capitals, lowercase, and figures, which helps the design hold together in mixed-case settings. The condensed proportions and tight internal spaces make it visually punchy at large sizes, while the strong silhouette keeps words recognizable in short bursts.