Sans Faceted Asli 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Railroad Gothic' by ATF Collection, 'Astern Shade' by Edignwn Type, 'Neusa Neu' by Inhouse Type, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: sports branding, posters, headlines, team uniforms, packaging, athletic, industrial, tactical, retro, authoritative, impact, ruggedness, distance legibility, branding, chamfered, angular, blocky, compact, stencil-like.
A compact, heavy all-caps display sans built from straight strokes and clipped corners, replacing curves with chamfered, faceted geometry. Counters are small and often polygonal, with openings and joins forming sharp internal angles that create a tight, forceful texture. The lowercase follows the same blocky construction with simplified bowls and short terminals, and the numerals share the same clipped, badge-like silhouette. Overall spacing and rhythm feel compressed and punchy, emphasizing dense vertical strokes and minimal curvature throughout.
Best suited for short, high-impact text such as sports branding, team or event graphics, posters, and bold promotional headlines. It can also work for labels and packaging that benefit from an engineered, rugged look, especially where legibility at a distance and strong silhouette are priorities.
The faceted, cut-metal construction reads bold and utilitarian, with a sporty, institutional energy. It evokes uniforms, equipment labels, and signage where toughness and authority matter more than refinement. The tone is direct and assertive, leaning toward retro athletics and industrial marking.
The design appears intended to deliver maximum punch and recognizability through a faceted, machined geometry that holds up in large-scale display settings. Its clipped corners and compact proportions suggest a focus on toughness, speed, and utilitarian clarity rather than softness or neutrality.
Diagonal facets and corner truncations are consistently applied across rounds (O, C, G, 0, 8), giving the font a distinctive polygonal profile. The design favors large, dark letterforms with tight internal space, which increases impact at headline sizes while making long passages feel dense.